Exploring individual entrepreneurial orientation through education in emerging market conditions: the case of Malaysia and Thailand

The motivators that guide university students' individual entrepreneurial orientation towards new venture creation are an emerging theme. novel settings of entrepreneurship education in the developing country context South East Asia (Malaysia and Thailand) used, while comparing them to key assumptions on general business west. A total 332 participants were recruited. items reduced five components using principal component analysis, and, binomial logistic regression, shown predict some variance perceptions Malaysia Thailand. study shows can be separated into distinct dimensions which innovation, proactiveness, risk-taking, culture correlate with decision become entrepreneur Southeast Asia. In addition, west hold partially particularly regarding risk autonomy.